Giovanni Serebro

Co-Owner & Director of Operations
Canadian Forces' Decoration (CD)
Chartered Professional Accountant (CPA)
Captain (Retired), Canadian Armed Forces

Responsible For:

Alisa and I built Serebro Health for the people others rely on: military families, first responders, caregivers, working professionals. Care exists for them. Getting to it is harder than it should be. I run the business: financial planning, hiring, technology, privacy and records, billing, and the physical space. Thirteen years in the Canadian Armed Forces (CAF) got me here. I initially started in 2013 as an Air Weapons Systems Technician and finished as a comptroller, responsible for budgets and financial governance over multi-million dollar pockets of funds in the CAF.

More about Giovanni

Before Serebro Health I served thirteen years in the Canadian Armed Forces, releasing as a Captain in 2026. I spent the first five as an Air Weapons Systems Technician on CF-18s at Cold Lake, then commissioned through UTP-NCM in 2018 and retrained as a finance officer. My finance postings included 2 Canadian Air Division, Deputy Comptroller at Canadian Forces Recruiting Group, and Comptroller at a specialized unit within CANSOFCOM (Canadian Special Operations Forces Command).

A comptroller is accountable for whether an organization's money, authorities, and obligations line up: budgets, financial governance, compliance, collective agreements, and the reporting that proves it holds. At Serebro Health, finance is just one part of it. I'm responsible for the people side including the hiring, compensation structure, and the terms our clinicians work under. I run technology and systems, privacy and records, procurement and vendor management, our contract agreements, and the clinic space. Where the practice goes next is a decision Alisa and I make together: what we build, where we open, and how it gets funded.
I hold an Honours Bachelor of Business Administration in Finance with a minor in Legal Studies from Nipissing University, and hold my CPA (Chartered Professional Accountant) designation. I'm also a founding partner at Serebro Group and a co-founder of the Serebro Foundation, a national nonprofit supporting Canadian military families.

Credentials and governance

  • Chartered Professional Accountant (CPA)
  • Financial Modelling and Valuation Analyst (FMVA), Corporate Finance Institute
  • Former Chair, Board of Directors - CFB Borden Military Family Resource Centre (2023-2025)
  • Canadian Forces' Decoration (CD)

Giovanni Serebro

Honours Bachelor of Business Administration - Finance w/ Distinction
‍(Nipissing University)‍

Accepted Insurance Partners

Quality therapy made accessible. Our clients pay as little as $0 to $37 out-of-pocket per session with insurance.

Don’t see your insurer? No worries, coverage may be available through providers not shown here.


Logos are shown for identification only. Serebro Health is an independent healthcare provider and is not affiliated with, endorsed by, or sponsored by these insurers. Direct billing for eligible clients is facilitated through the TELUS eClaims and ProviderConnect networks.

Frequently Asked Questions

Have question? We’re here to help with everything you need to know

How does online therapy work?

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Are your therapists licensed and qualified?

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Is my information confidential ans secure?

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How quickly can I get matched with a therapist?

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What if I need crisis support?

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Can I switch therapists if needed?

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